The meal kit brand launched in 2012 and was acquired by Albertsons Cos. in 2017.
“This is the next big step in our journey to enable everyone to enjoy fresh, delicious meals. We’ve delivered millions of meals to Americans through our acclaimed subscription service, and now we’ll be able to meet and serve millions of new customers with an entirely new level of convenience,” said Josh Hix, co-founder and CEO of Plated. “Since partnering with Albertsons Companies last year, we’ve accelerated our growth and are thrilled to bring an elevated culinary experience to more people in more ways. Today we’re announcing that in addition to our subscription offering, customers near hundreds of Albertsons Companies stores will be able to pick up last-minute or order online for on demand delivery.”
Plated’s store locator makes it easy for customers to find the stores nearest to them where Plated is available. As part of the rollout to additional retail locations, Plated also plans to make meal kits available to Albertsons Cos. customers in additional ways. The expansion will include delivery in as little as two hours through Instacart, online ordering for same-day and scheduled home delivery, as well as for in-store pickup via Albertsons’ Drive Up and Go service.
“We are excited to have Plated meal kits in our stores. Plated’s culinary expertise allows us to offer customers, premium-quality, chef-designed recipes for amazing meals they can prepare at home,” said Pat Brown, group vice president, Merchandising and Strategic Initiatives, Albertsons Cos. “Plated is not just a meal kit, it’s a culinary experience. That’s what sets us apart. Our customers learn new techniques and can experiment with delicious and culturally diverse recipes.”
The retail rollout of Plated products debuts with six meal kits representing some of Plated’s customer favorites. The ingredients are pre-measured and portioned. The dishes currently available for in-store purchase include:
- Crunchy Chicken Milanese with Honey Mustard and Arugula
- Roasted Chicken Au Jus with Orzo and Peas
- Beef Noodle Bowls with Dinosaur Kale and Mushrooms
- Steak Frites with Creamy Shallot Sauce and Sautéed Spinach
- Skillet Grandma Pie with Parmesan-Kale Salad
- Pine Nut–Crusted Salmon with Creamy Tomato Farro and Roasted Green Beans
In-store meal choices will rotate seasonally and will include beef, chicken, vegetarian and seafood recipes.
“Since less than 20 percent of American consumers have tried a meal kit, there’s tremendous opportunity for us to make it easy for many more people to cook recipes they’ll love at home,” Hix said.