Levigne was most recently vice president of US strategy and insights for McDonald’s Corp. In this role, he was accountable for strategic planning, consumer insights, business analytics, guest satisfaction and industry tracking for all 14,000 US McDonald’s restaurants. During Levigne’s 23-year career with McDonald’s, he was also vice president of US consumer and business insights, senior director of business research and group project manager of business research.
"Steve is a highly-regarded veteran of the restaurant industry and understands our challenges from a culinary, service, value and brand differentiation perspective,” said John Cywinski, president of Applebee’s. “Importantly, franchisee partnership is part of his DNA, and he'll be a terrific culture fit for the Applebee's team. I plan to partner with Steve across all strategic initiatives."