The ad reads: “Nearly 90 other food companies, including Burger King, Subway, Jack in the Box Inc., Dunkin’ Donuts, and SONIC have established specific and meaningful reforms for their suppliers – reforms that address these concerns. It’s time for McDonald’s to do the right thing.”
The groups are asking McDonald’s to:
- Implement higher, science-based animal welfare standards for its chicken supply chain by switching to healthier breeds of birds;
- Use suppliers who provide more room for chickens to move;
- Use suppliers who monitor air and litter quality; and
- Provide environmental enrichment.
“As long as McDonald’s allows its suppliers to breed birds to grow so large and fast they can’t even walk without pain and overcrowd them inside dark warehouses, the company will lag behind its competitors on animal welfare,” said Matt Rice, president of Mercy for Animals. “McDonald’s must acknowledge that extreme animal cruelty has no place in a civilized society. By failing to adopt a meaningful chicken welfare policy, McDonald’s is out of step with consumer expectations and business trends.”
On March 26, McDonald’s announced the launch of its Chicken Sustainability Advisory Council. The council is made up of a mix of key suppliers and genetics experts, advisors, leading academics and researchers including Dr. Temple Grandin, Dr. Harry Blokhuis, FAI Farms and conservation organization World Wildlife Fund. This multi-stakeholder group will advise McDonald’s on the implementation and evolution of its chicken welfare and sustainability strategy.
“Launching the Chicken Sustainability Advisory Council to engage with a diverse community of experts in partnership with our trusted suppliers is a significant milestone in McDonald’s journey. As the world seeks to reconcile food production with the environmental limits of a finite planet, it is incumbent on all of us to ensure that production systems meet the welfare needs of food animal species, whilst protecting the ecological systems that sustain us all,” Nicola Robinson, veterinary surgeon and senior manager for Global Sustainability, McDonald’s Corp., said in a statement. “I’m very proud of our work and am grateful for the opportunity to continue to advance the issues that I, my colleagues and our supplier partners, care so deeply about. It’s all part of building a better McDonald’s.”