The re-organization of Taco Bell's leadership is part of a strategy to transform the company into a $15 billion behemoth by 2022.
|Julie Felss Masino, brand president, Taco Bell Corp.|
“We are proud of the momentum the Taco Bell brand has seen globally and the continued growth here at home,” said Brian Niccol, CEO. “We are expanding our leadership team and are excited to bring on Julie as brand president to continue our success and innovation, with a renewed focus on technology and greater access to the brand for consumers.”
|Liz Matthews, chief food innovation officer, Taco Bell Corp.|
Elizabeth Baicy has been named vice president, digital and future works, and Jon Kosoff has been named vice president, e-commerce and performance marketing. In these new roles, Baicy and Kosoff will lead Taco Bell’s new technology initiatives.
Baicy joins the company from Amazon and brings 15 years of technology experience to the role. Kosoff previously was senior vice president of e-commerce and CRM at clothing retailer Hot Topic Inc.
“Our fantastic relationship with our franchisees and our growth mindset have enabled us to create an aggressive plan to make Taco Bell an all-access brand,” Niccol said. “We are thrilled to have Elizabeth and Jon join our team and apply their extensive tech knowledge to execute our ideas to meet consumers where they are with unparalleled access to the brand.”