Van Popering will work on the company’s changes with food innovation, brand positioning, visual identity and channel development.
"Few brands have the opportunity to impact dining habits worldwide as much as Subway does," Van Popering said. "I'm excited for the challenge to contribute to the transformation of this iconic brand."
Van Popering previously worked as senior vice president of marketing and product innovation for Arby's Restaurant Group, as chief marketing officer at Logan's Roadhouse and as director of strategic planning and business development for Russell Corp.
"We are evolving our Global Marketing Team to reflect the contemporary vision we have for the company," said Joe Tripodi, chief marketing officer with Subway. "Len's diverse background, collaborative approach and shared enthusiasm for Subway will help us expand the innovation and creativity so critical to our brand."