“We will make waves by extending our ‘employee discount’ on any of our 100 percent Angus Charbroiled Thickburgers to any competitor employee in uniform,” said Jeff Jenkins, chief marketing officer.
The offer is available beginning Nov. 29 beginning at 10:30 a.m. local time until close of business. The promotion is extended to employees of any quick-service restaurant, fast-casual and casual chains who are in uniform.
Jenkins says the idea for the campaign stemmed from the prevalence of diners eating at Hardee’s and Carl’s Jr. locations that are obviously employees of other chains.
“We see employees from our competitors dining in our restaurants every day,” he says, “and we don’t blame them.”
The Facebook page and social media platforms of Carl’s Jr. and Hardee’s were used to promote the unique, one-day promotion one day ahead of time. “Our goal is to get people talking about our food,” Jenkins says, “and what makes our burgers the best in the business.”