Consumers expect transparency from the markers of products they purchase.
Nearly half (48 percent) of consumers currently do not feel adequately informed about a product even after reading its label, and two-thirds of consumers hold the manufacturer/brand accountable for communicating critical product information to make an educated purchasing decision, according to data presented Oct. 18 at the TransparencyIQ conference that was held in Rosemont, Illinois.
“Consumers expect transparency from brands, but brands aren’t delivering,” said Patrick Moorhead, chief marketing officer for Label Insight, Chicago, the sponsor of the conference. “Only 12 percent of consumers consider brands as their most trusted resource for information about what’s in their food. Most consumers turn to their phones, tablets or PCs to find more information online.”
Most consumers turn to their phones, tablets of PC's to find informaiton about what is in their food.
“We want to help bring about positive change at every level of our supply chain — from our direct suppliers all the way back to the farms,” said Paul Grimwood, chairman and CEO of Nestle USA. “We have already pledged that by 2020 all of the eggs we source as ingredients for our food products in the US will come from cage-free hens. Today, we are taking the next step in that journey to help push for higher standards of welfare for broiler chickens.”
In October, Kraft Heinz and Nestle committed to only using broiler chickens from souces meeting a higher animal welfare standard.
“Such changes require investment and time, and the transition over the next seven years must be done in a sustainable and cost-effective way,” Nestle USA said. “We look forward to working together with our US broiler chicken suppliers and others in the food industry, as well as farmers, NGOs and our customers to drive progress. This matters to our consumers who expect affordable, high quality foods without comprising on animal welfare, and it matters to us. We will strive to meet these standards in our US supply chain by 2024.”