However, from July through October, the parlor featured brisket-infused ice cream to the delight of its carnivorous customers. Partnering with the locally famous Joe’s Kansas City Bar-B-Que restaurant, Betty Rae’s rolled out its “Joe’s KC Burnt Ends & Sauce” ice cream flavor, blending barky brisket with creamy goodness. David Friesen, owner of Betty Rae’s Ice Cream, said the inspiration for the limited-time flavor was to honor the Midwest’s barbecue culture.
“We wanted to make a flavor that reflected the city we’re in because otherwise it could be an ice cream parlor anywhere,” said Friesen in a video posted on the company’s website. “So we wanted to say something about Kansas City and, you know, kind of honor a good food tradition.”
Besides its popular shop in trendy bedroom community of Waldo, Betty Rae’s is also rolling throughout the metropolitan area in its cream-based food truck, where social media announcements announce the next street corner it will be stopping at while it is also available for wedding receptions, corporate outings and other special events.