"My family started Dickey's in 1941 and since then we have grown the Dickey's brand exponentially, turning it into a household name nationwide," says Roland Dickey Jr., CEO of Dickey's Capital Group. "We have been searching for the perfect partner to be the first to take our company international and I believe we have found that in Serenity Hospitality. They see the vision we have for the future of Dickey's and will be an integral part of that. We greatly look forward to this partnership and the success that Dickey's will see in the Middle East."
The first of the 45 new international locations are set to open in United Arab Emirates in 2018. Other locations will follow in Saudi Arabia, Kuwait, Bahrain, Oman, Qatar and Lebanon.
"At Serenity Hospitality LLC we take pride in owning innovative Food and Beverage concepts. After doing much research of high-quality American brands, we found that Dickey's business model, menu options and future plans aligned perfectly with what we were looking for," says Youssef El Habbal, CEO of Serenity Hospitality LLC. "A company's values and heritage are extremely important to us, and Dickey's long family-owned history along with their promise to serve only the best food to their guests meet the values that we look for in a partner."
Dallas-based Dickey's, which was founded in 1941, operates 550 locations in 45 states.
"Dickey's Barbecue Pit looks forward to the value this expansion brings our current owners and national operations," says Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants Inc. "Having the opportunity to work with such experienced partners such as Serenity Hospitality says much about the quality, strength and future of our delicious barbecue and our ever-growing brand.”