Based in New York, Engagement Labs tracks online and word of mouth conversations about brands to compile its TotalSocial rankings, which examines how food brands have performed socially over the past six months. The company continuously measures the most important drivers of brand performance in terms of social media and word of mouth conversations.
|Ed Keller, CEO of Engagement Labs|
“What’s important about this is that it does integrate online and offline, and there’s almost no correlation between those two,” said Ed Keller, CEO of Engagement Labs. “What gets talked about online is quite different from what gets talked about offline, which is one of the reasons why we think it’s so important for people to look at both.”
Engagement Labs’ TotalSocial rankings are based on four components of conversation: volume, influence, brand sharing and sentiment.
Read on for three ways to generate brand buzz: