LAKE SUCCESS, N.Y. — Julie Bowerman has been named senior vice president of digital engagement and e-commerce at Hain Celestial Group Inc. In her new role, Bowerman will be responsible for the company’s overall digital strategy and vision, including customer and commercial development and online media.

Julie Bowerman, senior vice president of digital engagement and e-commerce at Hain Celestial Group

Prior to joining Hain, Bowerman was with The Coca-Cola Co. for 20 years, most recently as global vice president of omni shopper marketing and digital commerce. She also held various marketing, commercial and digital roles at the Atlanta-based company. Before joining Coca-Cola, she was a senior media buyer and planner at J. Walter Thompson.

“E-commerce and digital engagement of our consumers are critical elements of our growth strategy as our consumer base increasingly engages with brands and buys natural, organic and better-for-you products online,” said Gary Tickle, CEO, Hain Celestial North America. “With Julie’s extensive experience and proven track record of success in the fast-moving consumer goods industry in digital and e-commerce, her contributions should be invaluable to Hain Celestial.”