GARNER, N.C. – Butterball LLC is partnering with Weekly Reader to develop "Celebrate Agriculture", which is a set of classroom learning materials designed to educate children about the importance of responsible agriculture. Butterball's program will provide educational materials to more than 200,000 teachers with a reach of 6 million students.

"Weekly Reader has been a trusted educational resource for teachers for more than 100 years," said Keith Shoemaker, CEO, Butterball LLC. "We are excited to work with such a well-known and credible organization to educate students on how socially responsible agricultural processes lead to animal health and healthy food for consumers."


Designed for students in grades three through six, Celebrate Agriculture will include math, nutrition and science activities for students, as well as a teacher's guide with step-by-step instructions for incorporating the activities into their lesson plans.

"Agriculture plays an integral part in American culture," Shoemaker said. "Butterball recognizes the impact safe farming has on the food industry, and most importantly on health, which is why we are proud to join with Weekly Reader to help educate students on these issues."