“Similar to how we’ve partnered with conventional grocery stores to bring the Beyond Burger to the meat aisle where everyday consumers shop for protein, we are thrilled to be a part of Sysco’s Cutting Edge Solutions program to bring The Beyond Burger to menus alongside beef at thousands of mainstream restaurants nationwide,” Ethan Brown, CEO of Beyond Meat, said in a statement.
In response to increasing consumer demand for health- and environmentally-conscious food options, the Beyond Burger was launched in May 2016. Touted as looking, tasting and cooking like a traditional beef burger, it’s naturally cholesterol free, contains 20 g of protein with no GMOs, soy or gluten.
“Cutting Edge Solutions is Sysco’s unique product innovation platform designed to give our customers differentiated products and solutions to meet the challenges of the competitive foodservice industry,” said Brian Todd, senior vice president of Merchandising, Sysco. “Each year, we evaluate emerging food trends to hand-select our CES featured productions. Our exclusive distribution of the innovative Beyond Burger helps our customers appeal to a growing group of consumers seeking better-for-you products.”