According to a recent survey conducted by Maru Matchbox and Subway, 60 percent of Canadian millennials are looking for convenient, quality, on-the-go meal options to give them more time to exercise (59 percent); more time to travel and explore (51 percent); more time with family (45 percent); and more time with friends (40 percent). Subway has partnered with organizational expert Clare Kumar during the launch of the new grilled wraps, to provide tips and advice on how to manage today’s busy lifestyles.
“September is a time when people get back to school and routine and life often gets busier than it has been in the summer months, so it is very convenient to have a new option for an on-the-go meal that doesn’t compromise quality,” Kumar said. “Holding it all together means something different for everyone in terms of priorities, so it is great that Subway is adding even more variety to their menu, providing many options to meet the taste preferences and needs of their guests.”
“The new Subway grilled wraps are a great addition to our grilling platform and our first one-handed sandwich option that allows Canadians to eat great on-the-go,” said Cristina Wells, Subway Canada senior marketing director. “The recent survey we conducted showed that millennials especially are looking to make better quality choices day-to-day, but are struggling when they are busy. We think our new grilled wraps are the perfect solution.”
The full lineup of grilled wraps includes three flavors:
- Chicken Caesar: Combines rotisserie-style chicken with shredded Monterey Cheddar cheese, Parmesan, baby spinach, tomatoes and Caesar sauce, wrapped in a soft tortilla and grilled to perfection.
- Chicken & Bacon Ranch: Tender, rotisserie-style 100 percent Canadian chicken free from artificial flavors, colors and preservatives, wrapped in a tortilla, with bacon, shredded Monterey Cheddar cheese, red onions, green peppers, tomatoes and ranch sauce.
- B.L.T.: Featuring strips of bacon and topped with lettuce, tomatoes and mayo.
The new grilled wraps are available across Canada as a permanent menu item. The lineup starts at C$4.79 per wrap.