Packages are color coded to identify the flavors and style of the products, which include Italian, Homestyle and Swedish. The packaging also displays the product size and number of servings to make selection more convenient for retail consumers.
"We're confident the new packaging better reflects the quality of the Rosina brand," said Chris Tirone, Rosina’s director of marketing. "Our new packaging design will clearly identify our brand and make it easier for consumers to select their favorite styles and flavors in the freezer section at retail.”
The new packaging also calls out the company’s website link (www.rosinarecipes.com ) where Italian recipes and meal ideas are available. The link also provides consumers with information about where the products can be purchased as well as special offers.
"Based on research and consumer insights, the introduction of our new packaging will improve consumer engagement with our products and our brand," said Tom Finn, Rosina’s vice president of retail sales and marketing. "The new packaging will also benefit our retail partners, who understand and appreciate that better packaging can help increase sales.”