Since its introduction in 2016, Mooyah’s Taste to Try campaign has featured a new sandwich every month.
“The Taste to Try campaign has been a hit since Day 1. It really resonates with our guests across the country – we’re featuring delicious recipes they have available to them using our premium, fresh ingredients,” said Natalie Anderson-Liu, vice president of marketing for Mooyah Burgers, Fries & Shakes. “The A-Wonderful allows us to take our top quality, Certified Angus Beef to the next level, and shines a light on our system-wide commitment to serving our guests the best possible ingredients in the most delicious combinations possible.”
In 2016, Mooyah exceeded 100 stores and will open an additional 14 locations in 2017. The brand also recently celebrated its10th birthday with a system-wide event this year.
“Between our 10th birthday celebration this year and our menu upgrades, our passion for making the Mooyah brand better is stronger than ever before. Every update that we introduce – including our Taste to Try items – are designed to enhance our Guest and franchisee experience,” said Michael Mabry, president, and COO of Mooyah. “Ultimately, the changes that we make to our menu and ingredients we use to craft our burgers make a big difference to our guests and local owners.”