CHICAGO – Conagra Brands Inc. announced that DeLu Jackson has joined the company as vice president of precision marketing. In this newly created role, Jackson will report to Chief Growth Officer and Executive Vice President Darren Serrao.

"DeLu has achieved incredible results as an integrated marketing leader and he will play a vital role in transforming our marketing function so that our brands are reaching consumers in the ways their connectivity and lifestyles dictate," Serrao said. "As we focus on growing our brands and business, DeLu will help accelerate our progress by partnering with our teams involved with insights, innovation and marketing strategies to create breakthrough programs."

DeLu Jackson, vice president of precision marketing, Conagra Brands

"Conagra Brands is transforming into a more contemporary company and with that comes opportunities to deploy more innovative marketing strategies for its brands,” Jackson said. “I'm looking forward to digging in and helping the team drive results and having a positive impact on Conagra's growth objectives."

Jackson was most recently vice president of digital acceleration for Kellogg Company and previously served as corporate vice president of global marketing at McDonald's Corp. where he led marketing, social media and customer engagement. DeLu has also served in leadership roles in marketing for Nissan, Audi, Subaru and Ford. 

Jackson earned his bachelor's degree in Politics from Princeton Univ. and an MBA in Marketing from New York Univ. – Stern School of Business. Jackson will be based in Chicago.