“The national go-to-market strategy for Church’s is about to become more seamless than ever,” said Munoz, who returned to the brand as CMO earlier this year. “Through improved vertical integration and more streamlined management channels, we’re providing a pathway for deep, 360-degree activation of our national plan all the way down to local levels.”
As part of the realignment, Laura Reese who previously served as director of media and digital, will be promoted to senior director of media, digital and public relations. In her expanded role, Reese will be responsible for domestic media, digital/social and public relations. Additional realignment includes, director of field marketing, Amanda Robbins, who will now be leading all field marketing efforts for both company and franchise markets.
The new structure intends to offer enhanced growth and development opportunities, better serve franchisees and put existing talent in the most effective positions. According to Munoz, the new alignment will offer more access to resources that support profitable sales and satisfied guests. New roles that have been created to aid in the effort include senior director of global business intelligence, manager of product strategy and manager of creative services, all to be filled later.
“As we celebrate Church’s milestone 65th Anniversary, our marketing team is energized to make new strides forward and set new best-in-class benchmarks of excellence, not only for the chicken category, but the entire QSR industry,” Munoz added.