Pam Salzman, director of communications with Expresco said today’s active consumers are seeking protein-rich options to provide energy for their on-the-go lifestyles.
“ProSticks are ideal for grab-and-go consumers looking to power up with a quick, cleaner label, high protein snack,” Salzman said. “Consumers are craving purposeful meal replacements and snacks that can be enjoyed anywhere, anytime. Snacking is no longer a trend, it’s a way of life.”
With a $2.99 price point, ProSticks are available at Northern California-based Safeway stores and Jewel, Food Lion and Shaws in the US.