However, as the Italian icon evolves and the organic, gluten-free, non-GMO and better-for-you trends influence the market, producers are having to adjust. This is particularly true for frozen pizza companies competing with quick-service, fast-casual and full-service chains.
“There is a growing demand for higher-quality and innovation that makes consumers feel like they are having an away-from-home experience right in the comfort of their own kitchen,” said Julie Adams, senior manager of consumer insights and analytics for the subsidiaries of the Schwan's Co. “Using a variety of prep methods to transform the crust in a way that is more premium or craft is something to watch this year.”
Frozen pizza manufacturers are responding to heightened consumer expectations for quality crusts and toppings influenced by different regions of the world. By combining ingredients, producers must add value while maintaining the appeal of convenience and price.