Organic ingredients may play into friendly ingredient lists as well. Multinational companies are using specific brands to launch organic items.
Kellogg is promoting Certified Transitional items through its Kashi brand. Kashi in 2016 partnered with organic certifier Quality Assurance International to create Certified Traditional, designed to allow farmers to command higher prices for crops they are transitioning to organic, which is a three-year process. Kashi this year launched Chewy Nut Butter Bars as Certified Transitional.