Not every product meets the company’s criteria. Bars might be promoted as natural and gluten-free.
“At the same time, if it’s a 280- or 300-calorie snack, it just doesn’t help you on your weight loss journey,” he said.
Sugar-free candy may be aimed at diabetics.
Weight Watchers as a company has fattened up its profits ever since Oprah Winfrey in October 2015 made an equity investment and joined the board of directors. Later that year Connect was part of the launch of the Beyond the Scale program, which also features new SmartPoints and a FitBreak app. Besides its focus on diet, Weight Watchers now promotes fitness and exercise to its members, too, Nathan said.
Moody’s Investors Service, New York, in April of this year expressed optimism about the near-term future of Weight Watchers, citing Winfrey’s investment and a partnership with Apple Inc.