|Greg Creed, CEO of Yum! Brands|
“I think the great thing about Pizza Hut is we don’t have a pizza problem, we don’t have a product problem,” Creed told participants at the RBC Capital Markets Consumer and Retail Conference held June 1 in Boston.
The issue, he said, is consumers are having problems getting the company’s pizza. Whether it’s ordering the pizza or having the pizza delivered, the issue of easy access has been a major barrier to growth, Creed said.
“That’s very fixable,” he said, noting the company is putting more effort into executing a digital delivery-centric strategy for the brand in the United States.
While these efforts produced short-term, modest improvement, the business remains challenged.
“I think as much as KFC is southern-inspired and Taco Bell is Mexican-inspired, we’ve now landed on a position that I think is truly, genuinely what Pizza Hut can own and should own in the pizza category,” he said. “You will see more of that in the coming weeks and months.”