GOLDEN, Colo.- Boston Market’s first Middle Eastern restaurant opened this week in Kuwait. The opening is part of a previously announced deal from June 2016 between Boston Market IP Co. Ltd., a Boston Market affiliate, and Al-Ghunaim Trading Co. Ltd. The agreement for area development will open dozens of Boston Markets in the Middle East.
As part of the agreement, Al-Ghunaim Trading Co. will develop Boston Market restaurants in Kuwait, Oman, Bahrain, The Kingdom of Saudi Arabia, Lebanon, Qatar, and Jordan. The agreement and opening in Kuwait are the first phase in a plan for Boston Market to open 25 to 30 locations across the Middle East over the next few years.
The Kuwait restaurant is located in Jabriya of the country’s Hawalli Governorate. It features both indoor and outdoor patio seating and offers home delivery and event catering. A second location in Kuwait is undergoing the final stages of preparation for opening in Sabah Al Salem of the Mubarak Al-Kabeer Governorate.
“We are thrilled to officially launch the Boston Market brand in the Middle East with our first restaurant opening in Kuwait," said George Michel, CEO of Boston Market in a statement. “Rotisserie chicken is a very popular food in the Middle East and as the leading restaurant offering high quality, all natural rotisserie chicken, rotisserie ribs and turkey, we see a significant opportunity to delight consumers and grow our brand in this region of the world.”
Michel went on to say, “We have a top flight partner in Al-Ghunaim Trading Co. and we are confident that with their local market experience and expertise, we will successfully enter and grow our presence in the Middle East.”
“We anticipate a strong consumer response to the Boston Market concept as the clear leader in rotisserie chicken and American home style cooking,” said Al-Ghunaim Trading Co. CEO Abdulghani Al-Ghunaim. “Boston Market brings a unique restaurant concept to the Middle East and its high-quality food and diverse menu options will result in customer loyalty.”