Tony Darden
Tony Darden will take over as Chief Operating Officer at Taco Bueno.

DALLAS, TX  — Taco Bueno recently added two new executives to head up the fast-causal Tex-Mex chain.

Tony Darden, previously of Panera Bread, has been named the COO. Sarah Beddoe, formerly of Sonic Drive-In, was started in January as chief marketing officer.

“Our North Texas-based iconic Tex-Mex chain has seen a flurry of activity in the first half of 2017,” said Taco Bueno President and CEO Mike Roper. “These key additions are solidifying our intent to keep firmly rooted in the traditions that have supported our brand for the past 50 years while taking innovation seriously in an extremely competitive market. We are committed to strengthening our industry presence to attract and keep new customers.”

Darden served as vice president of operations at Panera Bread.

Sarah Beddoe, chief marketing officer, Taco Bueno

Beddoe continues to move forward with her mission of increasing the existing brand passion of Taco Bueno and increasing advocacy for the Tex-Mex Chain among a younger audience through social media and digital platforms.