Mike Paribello, senior director of new brands and categories for Smithfield Foods said in a statement the new line of products delivers on what many consumers are demanding today: , “A convenient protein option that doesn't sacrifice flavor. We're excited to bring a healthy solution to the refrigerated aisle and show how pre-packaged lunchmeat can be low in calories but high in flavor."
Founder of Skinnygirl, TV star Bethenny Frankel said the new line of deli meats provide a healthy choice for consumers unwilling to sacrifice flavor.
“Protein is the key to feeling full and satisfied which helps us avoid bad investment foods,” she said. “Skinnygirl Market Fresh Deli finally gives women and their families a healthy lunch solution with four flavor varieties that are all-natural and taste amazing.”
The products are available at supermarkets, including Publix and Kroger with a suggested retail price of $4.49.
