The new breakfast varieties include Original breakfast sausage; Hot and Spicy breakfast sausage; Applewood breakfast bacon; and Maple-flavored breakfast bacon. The suggested retail price for the breakfast sausages is $6.99 for 4 oz., and $1.99 for 1.4 oz., while the breakfast bacon items retail for $6.99 for 2.5 oz. and $3.99 for 1.25 oz.
“As the pioneer of the meat snacks category, we’re always driving the category forward through innovation to meet the needs of our consumers,” said Tom Dixon, CMO of Jack Link’s. “We saw an opportunity to expand into a new daypart by adding breakfast items to our portfolio for the first time. Now, it’s easy to meet the day with naturally high, complete protein — meat.”