ATLANTA – Texas Chicken, sister brand to Church’s Chicken outside of the Americas, announced the opening of its first restaurant in the Kingdom of Bahrain. April 8 marked the latest grand opening as Texas Chicken grows its footprint in the Middle East with Ali Bin Rajab & Sons, the operating franchisee chosen for the expansion in Bahrain.
“We are proud to bring the Kingdom of Bahrain the quality and proven performance of one of the world’s leading chicken chains,” Nasser Sayed, country operations manager and managing partner for Ali Bin Rajab & Sons said in a statement. “The quick-service restaurant concept has been around for nearly 40 years in this region, and we see the 65-year heritage and reputation behind Texas Chicken as a key competitive advantage.”
“High-quality, delicious, made-from scratch food is a cornerstone of the Texas Chicken brand experience,” said Tony Moralejo, executive vice president of International Business and Global Development for the Texas Chicken brand. “We look forward to giving the people of Bahrain many opportunities to enjoy the great chicken experiences guests love.”
The partnership with Ali Bin Rajab & Sons includes five planned restaurants in Bahrain by 2020. Ali Bin Rajab & Sons brings 20 years of experience in quick service restaurant operations to the new deal. The Bahraini locations will feature popular menu items including hand-battered and double-breaded original and spicy fried chicken, scratch-made honey butter biscuits freshly baked throughout the day, and a variety of home-style sides.
“We look forward to what this new relationship will bring to our Middle East guests,” Moralejo continued. “Bahrain is a thriving economy filled with people who recognize and appreciate the kind of quality Texas Chicken specializes in providing.”