MADISON, Wis. – Sheboygan Falls, Wisconsin-based Johnsonville Sausage, LLC is rolling out its Flame Grilled Chicken this spring and has partnered with Pop-Dot, a Wisconsin-based agency, to support the marketing efforts and sales. Flame Grilled Chicken is Johnsonville’s largest product launch in its 71-year history.
"It's always an honor to be called on by Johnsonville," Jason Fish, president at Pop-Dot, said in a statement. "They're a highly respected company with a long history of success, due in large part to a culture that values innovative thinking – of which Flame Grilled is a perfect example."
The sales materials Pop-Dot designed for the launch won an American Advertising Award. Pop-Dot and Johnsonville have collaborated before and Pop-Dot’s work for the company has included packaging designs, merchandising concepts, brand development and more.
"Working with members of Johnsonville's Innovation Center in Chicago, and the marketing team at the Sheboygan Falls headquarters, is very collaborative," said Ray Andrew, creative director at Pop-Dot, who consulted on Johnsonville's redesigned logo. "Opinions are always respected, and egos put aside. This allows for the best ideas to manifest.”