Oscar Mayer, a unit of Kraft Heinz, wants consumers to strike up a “baconversation” using the company’s new bacon font.
The company created a Bacon Message Generator, which renders a brief message in bacon-shaped text. The generator then creates a video message that users can download and send to friends.
Oscar Mayer is well-known for creative campaigns that differentiate its products from the competition. Past campaigns included holiday packaging, which positioned the brand’s thick-cut butcher bacon as a unique stocking stuffer. And for Father’s Day 2013, Oscar Mayer created a limited-time offering of three personalized gift sets that included 18 to 20 slices of Oscar Mayer original bacon packaged in a velvet jeweler’s box.