“We believe authentic, pit-smoked barbecue is possible only with great people and passion for the art form,” said Dickey’s CEO Laura Rea Dickey. “We launched Smokedonsite.com to tell that story of barbecue artisans throughout our 76 years.”
Dickey’s new “Smoked On-site” website is divided into three sections: the pit, the people and the practices. “Dickey’s has a barbecue pit in every location, which smokes meat low and slow every night using hickory wood,” according to a company statement. “This hands-on, artisanal technique would be impossible to achieve nationwide without the people who partner with Dickey’s as franchisees. Each franchisee spends four weeks training to become a certified Pit Master before opening a new location.”
In addition to the new website, Dickey’s recently launched a new online ordering platform. There are also plans to unveil a new Dickey’s app in the second quarter.
Dickey’s Barbecue Restaurants Inc. was founded in 1941 by Travis Dickey. Today, there are nearly 600 locations in 44 states.