DALLAS – Foodservice company SOMMA Foods announced Vickie Seltenreich as senior director of food safety and quality assurance, effective immediately. Seltenreich previously held leadership positions at Pepper Source and AdvancePierre Foods.

In her new role, Seltenreich will lead all areas of food safety, quality assurance and USDA regulatory compliance at SOMMA.

“We’re very excited to add Vickie to our team,” said Michael Turley, co-founder and president of foodservice at SOMMA Foods. “We hold ourselves and our supplier-partners to the highest standard, and our customers count on us every day to deliver on our quality and safety promise. With Vickie’s experience and vision leading our FSQA efforts, our company and our customers are in the best possible hands as we continue to grow. We look forward to seeing the positive impact she makes in this new role.”

Seltenreich began her career at AdvancePierre in FSQA more than 20 years ago. “Her extensive expertise with protein products for foodservice and retail channels will enable her to support the strategic growth of SOMMA’s Chickentopia and Merrywood Farms brands, ensuring customer satisfaction at all touchpoints,” the company said.

Seltenreich holds a bachelor’s degree in business administration from Oklahoma Wesleyan Univ., as well as several certifications from the FDA, American Meat Institute (AMI) and Food Allergen Research and Resource Program (FARRP).

SOMMA Foods is a diversified provider of premium-grade chicken, beef, dairy and finished food products for foodservice and retail end markets. SOMMA products are produced under a portfolio of brands including Chickentopia no antibiotics ever, 100 percent vegetable-fed chicken products and Merrywood Farms all natural, clean label beef, poultry and dairy products.