SILOAM SPRINGS, Ark. – As part of a campaign to bring transparency and education about its on-farm animal welfare programs, officials with Cobb-Vantress Inc., announced the launch of a website on March 13 (www.cobbcares.com), which highlights the company’s commitment to the millions of chickens it is responsible for producing each year. Cobb-Vantress, a global poultry breeding stock supplier, is using the website to highlight educational programs, flock management and poultry health initiatives it has developed.
“Cobb has a longstanding commitment to animal welfare, and we wanted a place where we could easily share information about our efforts, such as our training programs, research and development, disease prevention, and care and handling procedures,” said Kate Barger, DVM, and Cobb’s director of world animal welfare.
The multimedia-based website covers three key areas, including education and awareness, healthy birds and Cobb cares.
“We’re taking a proactive approach,” said Joel Sappenfield, president. “Sites like this are important because they allow us to be transparent with our direct customers, consumers and the poultry industry.”