The HPP council will bring together industry professionals interested in HPP technology.

RESTON, Va. – High Pressure Processing (HPP) continues to gain recognition in the meat and poultry processing industry as a critical technology designed to extend product shelf life and deliver food safety benefits. With this in mind, PMMI, The Association for Packaging and Processing Technologies, announces the formation of an industry council focused on the advancement of HPP. The HPP Council will officially launch at the inaugural ProFood Tech tradeshow, April 4-6 in Chicago.

“In this age where consumer choice is critical, HPP is a cost-effective method for processors to maintain taste, texture and nutrition while providing the clean label consumers are looking for,” said Jeff Williams, president of Avure Technologies, and a founding member of the council. JBT Corp. recently announced its purchase of Erlanger, Kentucky-based Avure Technologies Inc. for $57 million.

The new HPP Council will address questions about the technology while developing and formalizing industry best practices, and promoting networking among HPP professionals.

“HPP allows food processors to achieve significant benefits in terms of food safety and extended shelf-life,” said Jaime Nicolas-Correa, Director Hiperbaric USA, another founding member of the council. “The formation of this Council will help us take this technology to the next level.” 

During the council’s official launch at ProFood Tech, founding members will share the latest process insights and successes in a session on the ProFood Tech Innovation Stage on April 5 at 2:30 p.m. The group will also host a booth (Booth #937) on the show floor and will participate in the OpX Leadership Network’s Executive Council meeting.

"We encourage show attendees to take the time to learn more about the benefits of HPP and get involved in this new council,” said Mark Duffy, CEO, Universal Pasteurization Company LLC and Universal Cold Storage LLC, another of the council’s founding members. “We look forward to an open exchange of ideas and best practices among industry professionals interested in this technology.”

A ProFood Tech breakfast session on April 5, 8:30 a.m. will give attendees an opportunity to meet the founding members and hear about the objectives of the council.

For more information and to register for ProFood Tech, go to profoodtech.com.