CHICAGO – Jimmy Dean is unveiling the next breakfast breakthrough — stuffed hash browns. The new portable breakfast product, available in grocery freezer sections, consists of crispy potato hash browns stuffed with meat and cheese.
The product cooks in the microwave, but thanks to its crisping sleeve technology, the hash browns finish crispy not soggy.
“Our research told us that consumers want a warm, crispy hash brown and are eager for new flavor varieties,” said Tracy Fadden, director of marketing, Jimmy Dean brand. “We filled a void in the market by taking an American breakfast staple and reinventing it.”
Hash browns were first introduced in the late 1800s. They were originally served in New York City’s finest hotels and then later became common on fast-food menus.
Jimmy Dean Stuffed Hash Browns are available in three flavors:
- Sausage & Cheese – Stuffed full of sausage, mozzarella and cheddar cheese
- Meat Lovers – Loaded with sausage, bacon, ham, cheddar and mozzarella
- Bacon & Veggies – Packed full of bacon, tomatoes, peppers, onions, cheddar and mozzarella cheese
“Our Stuffed Hash Browns are great for breakfast or as a snack,” Fadden said. “Consumers want portable options that are delicious, fast and filling.”
Jimmy Dean Stuffed Hash Browns come in four-count packages with a suggested retail price of $5.49.