GREENWOOD VILLAGE, Colo. – Perky Jerky is introducing a new beef jerky product made from 100 percent grass-fed and antibiotic-free beef with a animal welfare certification by the Global Animal Partnership (GAP). The new Black Label line of beef jerky will be sold exclusively at Whole Foods Market stores and is available in three flavors: Original, Teriyaki and BBQ with Seoul.
“Whole Foods Market already carries our high protein, antibiotic-free turkey jerky, and the response from customers is consistently and overwhelmingly positive. It comes down to the fact that they love Perky Jerky for its signature bold flavors and tender cuts,” said Brian Levin, founder and CEO of Perky Jerky. “The new Exclusive Black Label line is a natural extension of our brand. We’ve always been 100 percent committed to making top quality beef jerky. By working with the Global Animal Partnership to earn its 4-Step rating, we’re taking those ongoing efforts to the next level.”
The Global Animal Partnership is a non-profit group of producers, retailers, animal advocates and scientists that are dedicated to improving farm animal welfare. GAP has developed a “5-Step Animal Welfare Rating” program that assesses the level of welfare of animals on-farm and during transport. The multi-tiered program promotes continuous improvement in animal handling. Perky Jerky is currently on the fourth level of that certification process, which means that its Black Label Beef comes from pasture centered farms.
According to the company, “Over the past decade, demand for grass-fed beef has grown at an annual rate of 25 to 30 percent, while per capita beef consumption for traditional beef products continues to decline. Many factors have contributed to this sway in consumer preference, including consumers’ knowledge about nutrition, health conditions, and the overall trend for consumers to demand grass fed beef.”
The exclusive Black Label beef jerky line is available for $6.99 per package only in Whole Foods Market stores nationwide.