It’s tradition for results from the annual study of thousands of retail meat consumers, the Power of Meat, to be shared at the Annual Meat Conference, which took place this year in Dallas on Feb. 19-21. While not too much changed since the previous year’s report, the results showed that meat matters when shopping. Processors and retailers are wise to invest in innovation in terms of product and marketing to keep meat on the menu.
|Anne-Marie Roerink, principal of 210 Analytics|
“We have to get meat right,” said Anne-Marie Roerink, principal of 210 Analytics LLC, San Antonio, Texas.
Meat remains an enormously powerful category and a top three-driver of store choice. The report indicates that meat delivers nearly $50 billion in sales while driving trips and basket size. To sustain growth, it is imperative that retailers create a differentiated meat department targeted to their shopper audience. This requires a keen understanding of the consumer and innovative product offerings from processors. If the meat case doesn’t deliver, consumers will look elsewhere for meal solutions.
For instance, while meat and poultry products are a part of many dinners, either as an ingredient in a dish or as a center-of-plate protein, meat alternatives are competing for share of plate and gaining traction. The survey results showed that consumers are attracted to meat alternatives for a number of reasons, including variety, nutrition, ease of preparation and cost, with variety being the most common reason.
Interview with Carol Falkowski
Here are the Top 10 findings of the Power of Meat 2017: