Jack in the Box recently rolled out the new Triple Bacon Buttery Jack which features savory, melted bacon butter in addition to slices of bacon. The burger is the latest addition to the company’s Buttery Jack line.
“We knew we were on to something special when we created the Buttery Jack line,” Iwona Alter, CMO at Jack in the Box, said in a statement. “The new Triple Bacon Buttery Jack builds on our legacy of buttery burgers, offering a unique and innovative twist with our secret ingredient, bacon butter. We think our loyal guests, as well as new customers will love the burger’s decadent flavors and standout ingredients.”
Jack in the Box officially unveiled the limited-time offering in a commercial that can be viewed on Facebook. The 30-second spot, which also aired on TV Feb. 5, features two teenagers who successfully hack into the email account of Jack in the Box’s mascot, Jack.
The two teens in the commercial discover the recipe for the new Triple Bacon Buttery Jack and share it. Also within Jack’s email are “never-before-seen secrets and pictures,” the company said.