KANSAS CITY, Mo. — This Super Bowl Sunday, Americans are expected to consume 1.33 billion chicken wings, according to a National Chicken Council annual report. The figure jumped 2 percent from the 2016 report and 6.5 percent from the 2015 report.
Catering to these football fans, restaurants are launching new chicken options.
Pei Wei is launching three new Asian chicken wing flavors for the big game, available in party platters of 24 or single servings of six.
The Szechuan Spice Wings are dry rubbed with spices and brown sugar.
The Honey Sriracha Wings are wok-tossed in a spicy honey sriracha sauce then garnished with sesame seeds and scallions.
The Thai Sweet Chili Wings feature the flavors of lemongrass, mint, ginger, garlic chili paste and Fresno chiles.
“Our new wings are the latest menu items to evolve from our Test Kitchen in Scottsdale, and offer a way to take your game day spread to the next level,” said Clay Dober, CMO of Pei Wei. “All three wing varieties bring unique, bold flavors and an innovative twist to our Pan-Asian cuisine.”
Dairy Queen is putting a twist on the traditional chicken strip basket with its new Honey BBQ Glazed Chicken Strip Basket. Made with 100 percent white meat chicken tenderloin, the strips are tossed in a honey barbecue glaze and served in a basket with ranch dipping sauce, Texas toast and fries.
“The inspiration for our new Honey BBQ Glazed Chicken Strips is actually dads,” said Barry Westrum, executive vice president of marketing for Dairy Queen. “We are solving that lifestyle challenge for dads. He used to commit to an afternoon with his friends watching games at their favorite wing joint. Now he can bring the entire family to DQ and for an even better wing flavor without the wing joint commitment.”