ENGLEWOOD CLIFFS, NJ – Unilever brand, Hellmann’s, announced Jan. 23 that all US consumer mayonnaise and mayonnaise dressings are made from cage-free eggs exclusively. Hellmann’s set the goal of 100 percent cage-free by 2020 in 2010 when only 2 percent of laying hens in the US were cage-free. Hellmann’s reached its goal three years early.
When Hellmann’s first made this commitment, there simply weren’t enough cage-free hens in America to supply the volume of eggs needed,” Russel Lilly, marketing director at Hellmann’s said in a statement. “The sheer number of eggs that go into Hellmann’s products — 331 million a year — means we had to completely rebuild our supply chain in order to make our goal a reality.”
“Hellmann’s and Unilever have proven yet again that doing well goes hand-in-hand with doing good,” said Matthew Prescott, senior food policy director for The Humane Society of the United States. “People want animal welfare assurances when it comes to the food they buy, and Hellmann’s move shows just how in synch the company is with its customers.”
Product labeling will remind consumers of Hellmann’s cage-free achievement along with its integrated marketing campaign, “On The Side of Food,” which includes new TV spots and digital advertising set to debut Jan. 23.