Hot dog
Young consumers in Japan and China are among the fasted growing segment.
NEW YORK – Cocktail sausages are king. This is just one of the conclusions drawn from Transparency Market Research as part of a global research project: “Hot Dogs and Sausages Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015-2021.” While the study confirmed cocktail sausages hold the largest market share globally, international preferences, including a growing demand for lower fat hot dogs and sausages that also contain lower calories is a trend in France. As far as overall hot dog and sausage consumption and revenue trends, Asia Pacific is leading the global pack, especially among consumers in China that are in their 20s and early 30s. A similar surge is seen in Japan according to the survey, due in large part to the large proportion of its population falling into that same 20s to early 30s age bracket.


In terms of up-and-coming markets, Latin America is showing signs of having the most upside, with Brazil leading the pack during the survey’s forecasted period. According to the survey, among some of the global market-share leaders in the hot dog and sausage category, are: Johnsonville, Sara Lee, Family Dollar Stores, Bob Evans Farms, Boklunder, Atria, Animex, Campofrio, Sigma Alimontos, Elpozo, JBS Argentina, Hormel and Tyson Foods. Prominent companies in the Asia Pacific include Shineway Group, Venky’s and Goodman Fielder.

Not unlike the US, a rise in popularity of chicken-based sausage and hot dog products are on the rise worldwide as more consumers are opting for poultry over red meat because of the perception that it is a healthier option. Among younger consumers, the popularity of specialized products, including organically produced hot dogs and sausages are on the rise.

More information on the research is available and the full report can be purchased from Reportlinker.