The company will activate its sponsorship in several ways, including using the official status to celebrate January as National Football Month.
“Companies and brands associate with the N.F.L. and the Super Bowl because they are committed to a quality and leadership position, and that’s consistent with our philosophy at Papa John’s,” said Andrew Varga, chief marketing officer. “This is an important marketing partnership for Papa John’s, as there is no better combination in our industry than pizza and N.F.L. football. The Super Bowl is the grandest stage – or ‘house’ as we like to call it – and Papa John’s is thrilled to be in the house with football fans at this event.”
From now through the Super Bowl, Papa John’s will have exclusive offers and deals for football viewing parties available at www.papajohns.com.
The company has also launched its “Be in the House with Papa at the Super Bowl” sweepstakes for a chance to win two tickets and accommodations to Super Bowl XLIV in South Florida. Full details of the sweepstakes and registration are available at www.nationalfootballmonth.com.
Super Bowl XLI champion coach Tony Dungy is the honorary chairman of National Football Month, with $1 for every “All Pro Dad” special sold online at papajohns.com through Feb. 7 going to support Dungy’s charity, All Pro Dad.
Papa John's International Inc. is the world's third-largest pizza company.