Nueske's Super Sampler of bacon - MEAT+POULTRY
Applewood Smoked Bacon is Nueske's signature product. The company has seen bacon sales steadily increase.
 

Most likely, nobody living in Wittenberg, Wisconsin, would be offended to hear that the city is perhaps best-known for the iconic bacon and meat-processing company that has been a hometown mainstay since 1933.

Nueske’s Applewood Smoked Meats, a family owned meat company, literally is world famous for its legendary bacon products, but the company has expanded its offerings to include a variety of premium products. And Nueske’s is growing, as indicated by the recent rollout of a new bratwurst product and the expansion of its processing plant in Wittenberg.

The editors of MEAT+POULTRY’s Bacon Business News were honored to have the opportunity to learn more about the story behind the legend that is Nueske’s. Excerpts of the exchange are below, beginning with CEO Tanya Nueske (representing the third generation of family leadership), who discussed the importance of her company’s core principles, which were established by its founder. Read the entire exchange with Nueske’s in the November issue of MEAT+POULTRY.

M+P: What are Nueske’s core principles that seem to be a source of pride and motivation for all of the company’s employees?

 R.C. Nueske, founder of Nueske's Applewood Smoked Meats, poses by a delivery truck.
R.C. Nueske, founder of Nueske's Applewood Smoked Meats, poses by a delivery truck.
 
Tanya Nueske:


M+P:

Nueske’s:

M+P:

Nueske’s:

 

 A truck delivers Nueske's products in Pelican Lake, Wisconsin
A truck delivers Nueske's products in Pelican Lake, Wisconsin.
 

M+P:

Nueske’s:

M+P:

Nueske’s:

M+P:

Nueske’s:

M+P:

Nueske’s:

Read more about the past, present and future of Nueske’s Applewood Smoked Meats in the November issue of MEAT+POULTRY, available digitally by Nov. 9 at www.meatpoultry.com.