NEW YORK – Good Housekeeping magazine announced the launch of two tools to help consumers make healthier food decisions. The “Nutritionist Approved” emblem and first-of-its-kind Incubator for Food Brands will aid consumers in their quest to more easily navigate grocery store aisles and make better decisions when purchasing food.

“We are constantly looking at ways to better inform and serve our readers. The GH Nutritionist Approved Emblem allows us to expand the scope of the GH Institute by applying our expertise to the grocery aisles,” said Good Housekeeping Editor-in-Chief Jane Francisco. “Combining scientific evidence with an understanding of consumers’ every day challenges, products that receive the GH Emblem will empower consumers to confidently navigate crowded supermarket shelves and make healthier purchases.”

Jaclyn London, Good Housekeeping nutrition director and registered dietician, will lead the Nutritionist Approved emblem and Incubator for Food Brands that she developed to help consumers make informed choices, inspire healthy eating habits and work directly with companies on product development and fine tuning of brand messaging.

The Incubator will evaluate new and existing products for emblem consideration from its home in the Good Housekeeping Institute at Hearst Tower in New York.

“Brands that align with Good Housekeeping Nutritionist Approved core values — simplicity, transparency and innovation — are considered and go through a rigorous evaluation process,” London said. “We are proud to stand behind our first nine Good Housekeeping Emblem earners — nutritious options to incorporate into our everyday meals and snacks.”

Partners in the launch consist of food producers making the effort to market nutritious food and include: Chelan Fresh, LARABAR, Dole, Garden Lites, Luvo, PANATEA, Carrington Farms, Jarlsberg and Beanitos.

More about the Good Housekeeping Nutritionist Approved Emblem and first recipients can be found at