Helen Vaid
Helen Vaid will lead Pizza Hut's digital efforts as chief customer officer. 

PLANO, Texas — Helen Vaid has been tapped for the newly created role of chief customer officer at Pizza Hut, a division of Yum! Brands Inc. Vaid will oversee efforts to transform the pizza chain’s in-restaurant and digital customer experience in addition to leading the international e-commerce, technology and operations business for Pizza Hut.

Most recently, Vaid was vice president of digital store operations and experience at Wal-Mart Stores Inc., where she was responsible for the growth, profitability, traffic growth and conversion of the retailer’s web site. Previously, she was general manager at Snapfish, a web-based photo sharing and printing service company.

“One of the key priorities for Pizza Hut has always been putting the customer experience at the heart of everything we do and we think the addition of Helen will represent an even bigger step-change for Pizza Hut all over the world,” said Milind Pant, president of Pizza Hut International. “To truly provide the best customer experience possible, we must make it easier to get a better pizza by boldly approaching the online and offline experience as a whole, and Helen's experience and thought leadership matches perfectly with this vision.”

Vaid will join the company Sept. 26.