DALLAS — Texas-based Chisholm Trail Longhorn Beef has become a member of a program designed to promote the production of Texas-based longhorn cattle and beef products from the Lone Star State as part of the GO TEXAN program.
Chisholm Trail Longhorn Beef originates from family-owned Texas ranches that allow the longhorn herds to graze on the Central and North Texas landscape.
GO TEXAN brings awareness to consumers wanting to purchase products from Texas-based companies. Launched by the Texas Department of Agriculture in 1999, the GO TEXAN program promotes the products, culture and communities of Texas.
"Chisholm Trail Longhorn Beef's Texas roots run deep, so joining the GO TEXAN program was essential to showing our customers that when we say 'local,' we mean 'local," said Mike Crawford, a Chisholm Trail Longhorn Beef partner. "Texans share a special pride about their state you won't find anywhere else and that includes a deep loyalty to the products and services they buy. Chisholm Trail Longhorn Beef provides Lone Star loyalists with a better-tasting, healthier red meat produced right here in Texas. This GO TEXAN membership will help spread the word."