Direct Eats  
Direct Eats is an online retailer of natural, organic foods and specialty foods. 

WILTON, Conn. – Direct Eats, an online retailer of natural, organic foods and specialty foods, has acquired the business and brands of its competitor Wholeshare. Financial terms of the transaction were not disclosed.

Founded in 2014, Direct Eats offers more than 20,000 products at with no membership fees and free shipping. Since the site launched to the public last year, the company has marked an increase in the average order by more than 50 percent and an increase in site visits of nearly 138 percent. In addition to further advancing Direct Eats’ position in the online direct-to-consumer marketplace for natural, organic and specialty foods, the acquisition of Wholeshare is expected to contribute significantly to Direct Eats’ fiscal growth.

David Hack
David Hack, CEO and founder of Direct Eats 

“We’re excited to welcome Wholeshare’s customers to the Direct Eats’ community and feel it will be a seamless transition, since we offer much of the same product selection at significantly lower prices,” said David Hack, CEO and founder of Direct Eats. “In addition, the Wholeshare customer will now get the added benefits of free shipping direct to their house as well as being able to shop from our local, small-batch food purveyors from across the US, in our continued dedication to making local, national.”

The deal marks the second major acquisition this year for Direct Eats, which acquired another competitor, Abe’s Market, in May.

Wholeshare was computer of Direct Eats. 
“Our customers are passionate about feeding their families with the best natural and organic products available,” said Peter Woo, co-founder of Wholeshare. “We've always worked to provide those products at a price they could afford. Direct Eats’ values of making healthy products widely accessible are similar to ours, which is why we decided to become a part of the Direct Eats brand.”