CARPINTERIA, Calif. – Sister restaurant chains Hardee’s and Carl’s Jr. announced the launch of the new Bacon 3-Way Burger. The new menu item features a charbroiled 100 percent Black Angus beef patty, lettuce, tomato and American cheese. Three types of bacon; thick-cut Applewood smoked, crumbled bacon and bacon jam – a fast food first – are all served on a brioche bun.
The bacon jam combines bacon pieces, balsamic vinegar, caramelized onions and molasses to create a new condiment.
“There’s no question that bacon has become one of the most popular and beloved food items in America, not only found on menus everywhere in its traditional strip form, but it’s showing up in new ways all the time,” Brad Haley, CMO for Carl’s Jr. and Hardee’s, said in a statement. “At Carl’s Jr. and Hardee’s, we pride ourselves on our ability to bring things to fast food consumers that they previously could only get at sit-down restaurants for a lot more money, which led us to the Bacon 3-Way Burger. Sure, the Bacon 3-Way Burger has plenty of bacon in the form of thick-cut, Applewood-smoked bacon strips and crumbled bacon, but the real star is the bacon jam, which is starting to show up on fine-dining and casual-dining menus across the country. It’s a little sweet, a little savory and a lot bacon-y, so what’s not to love?”
The Bacon 3-Way Burger is available as a single patty for $4.49, a double patty for $5.49, and as a 100 percent Black Angus beef, 1/3-lb. Thickburger for $5.49, all of which can be ordered as a combo meal with fries and a drink starting at $6.99; prices may vary by location.
Carl’s Jr. and Hardee’s will use a new ad campaign to promote the Bacon 3-Way Burger. The “Fantasy” campaign will feature Sports Illustrated model Genevieve Morton and social media stars, Emily Sears and Elena Belle. The commercial, developed by Los Angeles-, New York- and Amsterdam-based creative agency 72andSunny, will begin airing on TV July 28, as well as on the chains’ YouTube channels.