LITTLE ROCK, Ark. – H.J. Baker Animal Health & Nutrition released Vegain, a vegetable protein concentrate.

Vegain is a non-soy protein made with proprietary blend of vegetable proteins, according to the company. The company believes Vegain will help poultry growers satisfy millennial consumer demand for poultry meat sourced from birds that are fed a vegetarian diet.

“Clean foods are here to stay,” Dr. Clark Springfield, general manager, H.J. Baker, said in a news release. “If suppliers and producers don’t adapt, we won’t be long for this world — it’s really that simple.”