LOUISVILLE, Ky. – Kentucky Fried Chicken continues its celebrity Colonel Sanders campaign, but there’s a little twist to this one. For the first time, KFC created product specific Colonel, played by actor George Hamilton.
The commercials will be centered around the KFC $5 and $20 Fill Ups.
"Just like no one person could play the Colonel, no one Colonel can sell both Original Recipe and Extra Crispy fried chicken," said Kevin Hochman, KFC US Chief Marketing Officer. "And no actor was more qualified to play our Extra Crispy Colonel than a very tan George Hamilton."
The campaign will include four spots, comprised of two 30 second and two 15 second commercials, all of which will air nationally. The ads feature Hamilton as the Colonel with an exaggerated suntan to emphasize his "extra crispy" character.
"I like to think that I know a thing or two about being extra crispy," Hamilton added. "It didn't take long for me to get into character as the Extra Crispy Colonel. One could argue that my entire career has been leading up to this role," he said with a wink.
KFC, a Yum! Brands company, released one of the commercials on their YouTube channel.